The African Union (AU) has awarded the hosting right for the Pan African Music Initiative, All Africa Music Awards (AFRIMA), to Nigeria for another three years (2017-2019).
This is contained in a statement signed by Mr Segun Adeyemi, Special Adviser to the Minister of Information and Culture, Alhaji Lai Mohammed, in Lagos on Sunday.
The minister said the hosting right was given to the country following its successful hosting of the 2014-2016 editions.
He said that the award of the hosting right was conveyed in a letter written ton him by the Commissioner of Social Affairs at the AU Commission, Mrs Amira Elfadil.
Mohammed said the AU’s commissioner commended the growth and inclusiveness of AFRIMA by reaching out to `many musicians, music producers and creative arts practitioners in general’.
He said that Elfadi noted that between 2014 and 2016, during which Nigeria hosted three editions of AFRIMA, it “has become a very crucial event and movement of African musicians.’’
The minister said that the AU’s commissioner also noted that AFRIMA “allows them to establish synergies and work towards the development of Africa’s music and promotion of music in the continent and in the international arena.
“Based on this and other factors such as the willingness to create value and deepen the brand equity not only for Nigerians but also for Africans, the AU returned the hosting right of AFRIMA to Nigeria’’.
He said that government’s desire to retain the right was informed by the enthusiasm and sense of duty with which Nigerians embraced AFRIMA coupled with the prevailing international confidence in the present administration.
He said: “the African Union’s gracious concession to our request is beneficial for the creative sector in Nigeria and across Africa.
“The Federal Government of Nigeria is calling on state governments and corporate Nigeria to partner with it and the African Union in ensuring a
successful hosting of AFRIMA 2017 which will bring immense socio-economic benefits to the selected host city,’’ he said.
Mohammed disclosed that the 2017 edition of AFRIMA is scheduled to hold from Nov. 10 to Nov. 12.
Quoting the organiser of the event, the minister said that it would present to the continent a world-class programme that included activities such as the Africa Music Business Round Table on Nov. 10.
The round table would bring together big music brands, music producers and intellectual property experts to discuss the needed networks and infrastructure for an expanding economically-vibrant music industry in Africa.
“Other events are the AFRIMA Music Village: an evening of a non-stop open music festival of live performances from the African stars and nominees, with an expected audience of 40,000 people.
“The main Awards ceremony on November 12 will present a star-studded and world-class event with live performances and television broadcast to 84 countries on 109 television stations around the world.’’ (NAN)
Eastern Africa, Central Africa & Western Africa get new representatives on the 13-man Jury
The All Africa Music Awards, AFRIMA, has appointed five African music professionals to the AFRIMA Academy Jury that consists of the 13-man Jury and the 100-man College of Voters in line with the awards objective of an all-inclusive participation of African professionals in its decision–making body last week.
The new appointees include: Mr. Charles Tabu,a citizen of the Democratic Republic of Congo (DRC) who is a music executive, artiste development professional and the Chief Executive Officer of Jeericho Entertainment Ltd. Mr. Tabu fills one of the two slots for Central Africa on the AFRIMA Jury.AFRIMA Appoints New Jurors Ahead of 2017 Adjudication
Cote d’Ivoire and Tanzania, both vibrant music markets in Africa, are also making their debut on the AFRIMA Jury through the appointment of David Tayorault and Joett respectively. Mr. Tayorault started off his music career as a successful artiste before moving into music production and scoring huge hits with talents such as Magic System and Bisso Na Bisso.AFRIMA Appoints New Jurors Ahead of 2017 Adjudication
Tayorault, through his country, occupies the AFRIMA Jury slot for Western Africa. Similarly, Joett, a well-known songwriter and vocal coach in Tanzania will take up one of the Jury slots for Eastern Africa by replacing Uganda.AFRIMA Appoints New Jurors Ahead of 2017 Adjudication
Mr. Olisa Adibua from Nigeria, is the fourth Juror joining the team and representing Western Africa. Mr. Adibua is a veteran media and music practitioner bringing on board the jury his wealth of experience in music and industry practice on reformed continental and international platforms.
Olisa Adibua
In addition, Ms. Hadja Kobele, a US-based Guinean music professional who is the Head of Public Relations and Special Projects at Universal Music Africa/Island Africa, has been appointed the AFRIMA Juror representing the Diaspora (North America).
Ms. Hadja Kobele AFRIMA
Announcing the new appointees on behalf of the International Committee of AFRIMA, the Associate Producer, AFRIMA, Ms. Adenrele Niyi, revealed the restructuring of the AFRIMA Academy of Voters was transparent in adherence to AFRIMA values of FACE IT(Fairness, Authenticity, Credibility Excellence, Integrity and Transparency. “The selection of the new members of the AFRIMA Jury was carried out through consultations with AFRIMA Regional Directors and partners globally to ensure that the new members are qualified professionals who care deeply about Africa, and want to be pushers of change on the continent”.
Ms Niyi added, “There is a necessity to this restructuring initiative to allow us advance our transformation strategy and adhere to the leadership rotational structure in line with the AFRIMA objective of all-inclusive participation of professional Africans in the decision–making body of AFRIMA”.
The AFRIMA Jury is made of 13 members; two persons from each region in Africa; a representative each of the African Diaspora in Europe and North America respectively and a representative of the African Union Commission.
In partnership with the African Union, the All Africa Music Awards is a music property that recognizes, awards, promotes and preserves Africa’s rich music culture. AFRIMA is centred on the promotion and marketing of African music and is by far the largest gathering of such magnitude of stakeholders in Africa. It is scheduled to hold between November 9 and November 12 and it will be broadcast to over 80 countries around the world.
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