Ghanaian acts are probably looking at their Nigerian
counterparts and the mouth-watering endorsement deals they get from
multinational and indigenous corporations as a yardstick for their own deals.
This line of thought seems plausible after news filtered in
yesterday that Stonebwoy, who recently won the 2015 BET Awards Best
International Act (Africa), rejected an endorsement deal offered him by GLO
Ghana. The deal was said to be in the region of $80,000.
The artiste and his management reportedly turned down the
deal because they felt the amount was meagre and the conditions of the contract
unfavourable.
Another Ghanaian superstar, Sarkodie, was also reported to
have rejected a $250,000 endorsement deal from another telecommunications
company, Tigo. According to reports, the hard-spitting rapper, who is also
a BET Awards winner, felt he deserved more from the deal than he was being
offered.
Readers, What do you think? Were they being greedy or simply
demanding what they feel was their rightful entitlements considering the fact
that they are presently some of the biggest, if not the biggest music stars
right now in Ghana?
No comments