Nigeria’s
largest alcohol beverage maker, Nigerian Breweries has introduced a new
alcoholic beverage, ACE Passion Apple Spark. The product is first ever
sparkling alcoholic drink from the company and is believed to have been
produced to compete with Guinness’s Snap Apple Alcoholic drink, a top selling
brand that was launched in 2012.
“ACE
Passion Apple Spark which is a cool innovation from Nigerian breweries and it is
certain this Christmas will be very exciting for young consumers who like to
enjoy the good life with friends and family,” was launched last Friday in two Nigerian commercial
cities; Lagos and Port Harcourt.
Walter Drenth, who is the Marketing
Director, Nigerian Breweries said at the launch.
”Passion Apple Spark”, the first of the ACE series will be introduced in 2015.
While
Guinness’s Snapp is targeted to sophisticated women, Passion Apple Spark is
appealed to youths. It is packaged in a 33cl bottle and contains 5.5 percent
Alcohol By Volume (ABV), o.5 percent more than Guinness’s Snapp with 5 percent
ABV.
While
Guinness has recorded immense success in the “Ready To Drink” category where
has four brands, the Passion Apple Spark is Nigerian Breweries’ first in this
category. The new product is expected to grow the earnings of Nigerian
Breweries as well as heat up battle for the hotly contested alcoholic beverage
market.
Cant wait to feel this drink
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