First City Monument Bank (FCMB) Limited is set to launch its first Flexx Hub, an exclusive banking arena for its youth customers who hold a Flexx account. The flagship Flexx Hub is located at Lagos University Teaching Hospital, popularly called MediLag and the bank has unveiled a week-long launch event will begin on Monday July 18, 2016 with exciting and fun activation activities and culminate in the Grand Opening of the Flexx Hub on Friday, July 22, 2016.
With a rich and deep content format hardly seen before now, the Flexx Hub Launch Week will feature
a line-up of activities including appearances by popular celebrities, such as music artistes, DJs, photographers, Radio On-Air-Personalities, personal finance planners, entrepreneurial coaches and much more.
In addition, there will be music, dance, game shows and talent contests, where participating youths will get a chance to win a daily Smartphone prize and stand a chance to win the Grand Prize of a Hyundai Veloster in the ongoing Flexx Promo. Prospective customers can also easily open a Flexxx account online by clicking HERE.
Speaking on the Flexx Hub launch and what makes Flexx different from the generic offering for young people in the Nigerian Banking space, the Divisional Head, Retail Banking at First City Monument Bank (FCMB), Mr. Olu Akanmu said:
Flexx is not just an account but a lifestyle platform that offers a customer experience centred around Fun, Future and Banking. The tripod of ‘FFB’ is served through digital channels that fit into the lifestyle of the Flexx target market which include the Mobile App, a Microsite and an Online Account Opening platform, all of which allow a potential Flexx customer open an account with FCMB without having to visit a branch.
What the physical structure of the Flexx Hub brings to the table is a further simplification of banking as we know it and a place for young customers to breeze through those unavoidably physical banking transactions, while enjoying access to free extras such as wifi, charging ports etc.
Ultimately, the goal is to demystify and remove the rigours of banking, so that members of the youth market are happy to come "Flexx @ The Hub" whenever the need arises. This is the first Flexx Hub we are opening, with many more to be opened in campuses across Nigeria before the end of 2016".
FCMB’s Flexx proposition is targeted at young people who are actively seeking platforms which allow them to express their uniqueness, while building skills for financial success. A youth-centric banking product, Flexx is designed to meet the overall financial needs of young people within the age range of 18 and 35 years, where and how they want those needs met.
This is summarized in the description of Flexx as “An app. A card. An account”, which gives account holders the freedom to bank on the go using the Flexx Mobile App. The Flexx card makes it convenient for them to withdraw cash, make payments online and on Point-of-Sale machines, as well as access exclusive discounts and freebies from Flexx partners.
In addition to all of these, Flexxers get access to relevant fun and lifestyle information, as well as entrepreneurial tips, guides and events that help them build skills needed to achieve life aspirations and survive in the real world.
This interesting departure from the common market offering gives the account holder a unique opportunity to “flexx” (a popular expression which means to “show off”) and express a lifestyle that will be the envy of their peers who do not have a Flexx account.
If you don’t already have a Flexx account, it’s fast and easy to open one. Simply Click HERE
No comments