Marketing with videos is definitely trending in the business world. In fact, more and more companies are choosing to incorporate it into their marketing strategies in 2019. Regardless, if you are an upstart, small business or a large corporation, video marketing will be a great addition to your existing plan. However, you must be creative when it comes to developing marketing videos. If you combine engaging marketing videos with an effective plan, the results will be astonishing. Below, you will discover three great video marketing strategies that should put you on a competitive edge with your biggest competitors.
Tell Your Story
Most consumers are really interested in how businesses get started. Look at Amazon for instance, which begin as a small business operating out of a garage. These are stories that people want to hear. With that said, it is crucial to utilize your marketing videos to tell your story. Make it where your audience feels the need to support your company through purchases.
Marketing videos that tell stories are on a more personal level than those that do not have a story tell. If you really want to draw more traffic to your website, you will need to incorporate this effective marketing strategy into your existing plan. To avoid any backlash, it is crucial to not make the story all about you. Instead, tell a story that demonstrates all the hard work that you put into building your business. Also, be sure to include your successes and future goals. Keep it short because most people will not spend more than a few minutes watching a marketing video.
Let Your Customers Tell Their Stories
Businesses how now become aware of how important customer reviews are for their brand. Most consumers will not even consider making an online purchase without reading customer reviews first. Another thing that consumers are looking for is interactions between customers and companies. Since you are planning to produce videos to draw brand awareness, it would not be a big deal to include one or more of your existing customers' stories in the videos. If you make this habit, you will notice an increase in traffic to your website and improvement in your conversion rate.
Include Tips And How-To Guides
Like customer reviews, how-to guides and tips can be effective marketing tools. When consumers want to learn more about a product they will instantly start conducting online research for the best available guides and strategies, such as these marketing guides from video app maker Swish. These videos will give them a better understanding of how your products work and if they work as guaranteed. Including tips is also a sure way to encourage consumers to buy from you.
The idea is to show consumers that you are an expert in your field. Besides that, it will show them that you know your products from top to bottom. In the meantime, you are also providing your existing customers with important information that are guaranteed to make their experiences better, if not great.
Afterword
Once your videos are posted to social media, it is a good idea to monitor their progress. Answer viewers' questions and comments in a timely to show them that you are still involved.
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