Viju Industries Nigeria Limited, producers of the popular brand of Viju Milk Drink, has introduced its new brand of fruits milk drink in 500ml and 210ml categories into the Nigeria market. The original Viju Milk Drink that comes in Pineapple, Strawberry, Orange, Banana and Apple variants of 550ml and 210ml, now has an exciting new look. The new branded Viju Milk drink was not only changing in the label but also in its content and market value.
The pack design has been updated to fall in line with consumers preferences; however each product also has its own colour providing an individual identity and basis for product differentiation. The 550ml, which contains fruit juice of pineapple and apple variant, strawberry variant, orange variant are now of the size of 500ml with more concentration of more vitamins and minerals essentials for growth and development both in children and adults.
The 210ml known as BB Star, is the children favorite which comes in apple, pineapple, banana, and orange variant. It contains essential vitamins for growth in children: its pack is children friendly and attractive, it contains the following vitamins: Vitamin A, Vitamin B3, Vitamin B6, Vitamin B12, Vitamin D, Vitamin E, Touraine, Calcium, Magnesium, Potassium, Sodium, Zinc, Protein, Fat, Carbohydrate and Energy.
The refreshing creamy taste of Viju milk drink is nutritious and bursting with vitamins and minerals, providing you with essentials daily dietary need for your body, such as for vitality; For growth and building muscles; It aids digestion; Boosts immune system; Energy yielding and Reduction of tiredness and fatigue.
According to Mr. Tom Hu, the personal assistance to the chairman/CEO during his speech, it was noted that with the introduction of the new fruit milk drinks, there is no doubt that consumers will get more benefits for their money. He also emphasized on the “New Viju, New Beginning”, which has more value that will aid every consumer in all ramification and also restore lost hope for the distributors.
Similarly, Mr. Suleiman Solomon, Marketing Manager, Viju Industries Nigeria Ltd commented that “It is a great day because another milestone is added, as we unveiled another brand new milk drink into the Nigeria market. “As pioneer of milk drink producers in Nigeria, it means a part that all consumers are looking forward to see Viju industry spring a surprise with drink category”.
The event, which was held at Airport Hotel Ikeja, Lagos recently, was also used as distributors’ part/award for 2016, whereby distributors from all part of the country present won cash gifts and products for their contributions towards the growth of the company. While appreciating the management team of Viju and all the distributors, Mr. Charles Isintume, Managing Director, Pico Limited, Aba, on behalf of his co-distributors begged the company to open another depot in the Northern part of the country, just as it did in the East.
Viju is a household name and one of the nation’s most recognized brands known for its quality production in the recent y introduced Premium water otherwise called “Mr V Premium water”. Viju Industries are not also left out in the confectionery group as they have also one of the best biscuits into the market known as “O’best” biscuit; which has several varieties, but at the moment they have the milk crisp and butter cookies.
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